Is Diamond Jewelry Still Popular in 2025? Let’s Take a Look

Have you heard the rumor that millennials and Gen Z are ruining the diamond industry? It’s a common claim, but it does not hold up under real data. Let’s explore what is actually happening in the world of diamond jewelry this year.

Do Younger Generations Still Love Diamonds?

Despite the headlines, interest in diamonds remains strong among younger shoppers. A recent study from the Natural Diamond Council shows that fine jewelry ranks just behind travel as the most desired luxury purchase for adults between 18 and 39.

Not only do millennials and Gen Zers appreciate diamonds, they are also actively buying them. Millennials make up over 40 percent of diamond jewelry sales, even though they represent a smaller portion of the population. That shows just how relevant and valued diamonds still are.

What has changed is the way people buy jewelry. Today’s buyers want pieces that are meaningful, personal, and easy to wear every day. They are also placing more emphasis on sustainability, transparency, and lasting value.

Lab-Grown or Natural?

Lab-grown diamonds are becoming more common in the jewelry market. They appeal to buyers looking for a lower price point and are often positioned as eco-friendly. Still, natural diamonds continue to be the preferred choice for life’s most meaningful moments.

Surveys and in-store trends show that many shoppers still view natural diamonds as more romantic and more symbolic of lasting commitment. While some consider lab-grown diamonds perfect for fashion or travel jewelry, natural stones remain the standard for engagements, anniversaries, and heirlooms.

We see interest in both types of diamonds growing. But when it comes to emotional significance and long-term value, natural diamonds continue to lead.

Are People Still Buying Diamond Engagement Rings?

Yes, without a doubt. Nearly 80 percent of couples choose a diamond engagement ring to mark their love story. Classic round diamonds remain the most popular, but shapes like oval and pear are gaining momentum along with vintage-inspired designs.

Self-purchasing is also growing fast. More women are celebrating milestones and personal achievements by choosing their own diamond jewelry. These purchases reflect independence and intention and are just as meaningful as traditional gifts.

The 2025 Takeaway

Diamond jewelry is not going anywhere. It is simply evolving with the times. People today are drawn to jewelry that holds meaning, tells a story, and fits their personal style. Diamonds continue to check every box.

Whether chosen for romance, self-expression, or legacy, diamonds still matter. They always have and they still do.

Visit Koser Jewelers

If you are shopping for diamond jewelry in Lancaster, Pennsylvania, we would love to help you find the perfect piece. Our team is here to guide you, answer your questions, and help you choose with confidence. Visit us in-store or browse online at KoserJewelers.com.