CONFLICT DIAMONDS

            THE PRICE OF DIAMONDS

            HOW TO POP THE QUESTION

            TRUE LOVE SPEAKS

            RINGS

            THE FOUR C's

            WEDDING CHECKLIST

            iTUNES iMIX

            CREDIT APPLICATION

There are many things that contribute to the price of a diamond:

Of course, the better the diamond the more rare, and the more expensive. For more information on the rarity factors, the 4 C's - click here. Here are some things you may not know that contribute to the costs:

1. Rarity - Takes a million diamonds mined to find a singular one-carat. 80% of all diamonds taken out of the ground are industrial grade known as bort. A tougher rough crystal is needed to cut a Forever 10 so that it can be cut with such precision.

2. Mining costs - They will remove 250 tons of the earth's crust to find 1 one carat, let alone 1 good enough for a Forever 10. They have been mining diamonds 2900 years. For 2800 they have been mined by hand. Some men and women have searched the secret cracks and crevices of the earth without ever finding a single one-carat. They are looking for new mines all the time. In the past 100 years of industrial mining practices, they have removed more diamonds than I the previous 2800 years. It has been said at current mining trends there is only a 40-year supply of diamonds left in the earth.

3. Cutting - The Forever10 is a 71 facet, ideal cut, AGS Triple Zero. It takes years of cutting small diamonds before someone can move up to larger stones. Most diamonds are cut to retain weight, and without regard to beauty. A lot of these diamonds are the ones you see at 50% off; they may be SI1 G, but their cut is poor. Less than 1% of all cutters can cut a diamond to the specification of Forever 10. Forever10 scores higher than another other diamond in brilliance/dispersion/scintillation on the OGI machine used to measure light return in the diamond industry. Every Forever10 is cut by hand; cut by a master who has been trained like a surgeon to unleash the incredible firepower of an awesome and rare diamond.

4. Endurance Value - What else can you wear 24 hours a day, 7 days a week forever? What else has no maintenance? A diamond is times only enemy- time can't wear it down. With a little respect you can wear it forever, and pass it on to the next generation and it will look just like it did the day you got it.

5. Antiquity Value - The plates from the Titanic at the time were a dime apiece, and are now selling for 5,000$ each. You can go to an antique store and pick out an 85 year old chair that is in poor shape, and certainly not comfortable for $1000. The Mona Lisa is 500 years old, and has been valued at millions. Diamonds are billions of years old; there is nothing older, nothing. They are older than the dinosaurs. Yet there is no added cost due to their antiquity.

6. Investment Value - Not like you think of investments, but an investment in feelings and emotions. I can sit at my desk, and look at my grandmother's engagement ring in the box in my desk drawer. My eyes can see the same diamond that my grandmother saw; my skin can touch the same diamond that hers did. Diamonds immortalize a moment- for generations! It's an investment in hope, in love, in the future. Eighty % of all diamonds are bought to give to people, and people never forget the moment that they received a diamond. That's what diamonds do.